Indian IT enterprises are willing to pay more for energy-efficient solutions, says a Symantec surveySenior-level IT executives in India report significant interest in green IT strategies and solutions, attributable to cost reduction and environmental responsibility, according to Symantec Corp's 2009 Green IT Report.
The survey points to a shift from implementing green technologies primarily for cost reduction purposes, to a more balanced awareness of also improving the organisation’s environmental standing.
Enterprises in India have embarked on the drive to be environmentally conscious. Close to 60 per cent of respondents from large Indian enterprises state they are at least discussing or are in trial stages of a green IT strategy, while 39 per cent are already in the process of implementing green IT initiatives.
IT decision makers are increasingly justifying green IT solutions by more than cost and IT efficiency benefits. Respondents cited key drivers as reducing electricity consumption (83 per cent), reducing cooling costs (91 per cent), and corporate pressure to be green (86 per cent).
“Large Indian enterprises today are confronted with issues of unprecedented data explosion, burgeoning storage and complex information management processes,” said Anand Naik, director, Systems Engineering, Symantec India.
“This has put tremendous pressure on IT departments and CIOs while managing storage utilisation, power consumption costs and energy efficiency matters. As CIOs take a serious relook at their strategies, green initiatives figure high on the ‘must do’ list to perk up their data centers from a technology, business and environment point of view”.
Increased spending on green solutions
IT executives in India report a significant increase in green IT budgets. Ninety per cent expect an increase in green IT budgets over the next 12 months, while 24 per cent expect increases of more than 10 per cent. The typical respondent reported spending USD10 to 16 million on data center electricity.
At the same time, IT is willing to pay a premium for energy efficient products. One-third of respondents said they would pay at least 10 per cent more, while 36 per cent are willing to pay at least 20 per cent more. Additionally, 97 per cent of respondents said IT product efficiency is either important or very important.
As organisations continue to adopt programmes and practices to drive environmental responsibility throughout the enterprise, IT is increasingly important to the broader enterprise “green” efforts. Perhaps the strongest indicator, 70 per cent of IT departments report they are now responsible or cross-charged for electricity, providing a strong motivator for IT is to reduce energy costs. This expands the role of the CIO from beyond the confines of IT to now being included on non-technology areas, such as location and size of office space addition, power consumption and utilization, HVAC selection and implementation.
Furthermore, 90 per cent think IT should play a very or extremely significant role in ‘green’ efforts and 52 per cent have a corporate green advocate, with more than one-fifth focusing exclusively on IT initiatives.
IT professionals are regularly deploying several key initiatives for green IT purposes. Replacing old equipment was the most popular strategy, with 88 per cent reporting new energy-efficient equipment as part of their strategy, followed by monitoring power consumption (83 per cent), server virtualisation (73 per cent), and server consolidation (66 per cent). Additionally, more than half (54 per cent) of respondents see software-as-a-service offerings as “green” solutions.
The survey points to a shift from implementing green technologies primarily for cost reduction purposes, to a more balanced awareness of also improving the organisation’s environmental standing.
Enterprises in India have embarked on the drive to be environmentally conscious. Close to 60 per cent of respondents from large Indian enterprises state they are at least discussing or are in trial stages of a green IT strategy, while 39 per cent are already in the process of implementing green IT initiatives.
IT decision makers are increasingly justifying green IT solutions by more than cost and IT efficiency benefits. Respondents cited key drivers as reducing electricity consumption (83 per cent), reducing cooling costs (91 per cent), and corporate pressure to be green (86 per cent).
“Large Indian enterprises today are confronted with issues of unprecedented data explosion, burgeoning storage and complex information management processes,” said Anand Naik, director, Systems Engineering, Symantec India.
“This has put tremendous pressure on IT departments and CIOs while managing storage utilisation, power consumption costs and energy efficiency matters. As CIOs take a serious relook at their strategies, green initiatives figure high on the ‘must do’ list to perk up their data centers from a technology, business and environment point of view”.
Increased spending on green solutions
IT executives in India report a significant increase in green IT budgets. Ninety per cent expect an increase in green IT budgets over the next 12 months, while 24 per cent expect increases of more than 10 per cent. The typical respondent reported spending USD10 to 16 million on data center electricity.
At the same time, IT is willing to pay a premium for energy efficient products. One-third of respondents said they would pay at least 10 per cent more, while 36 per cent are willing to pay at least 20 per cent more. Additionally, 97 per cent of respondents said IT product efficiency is either important or very important.
As organisations continue to adopt programmes and practices to drive environmental responsibility throughout the enterprise, IT is increasingly important to the broader enterprise “green” efforts. Perhaps the strongest indicator, 70 per cent of IT departments report they are now responsible or cross-charged for electricity, providing a strong motivator for IT is to reduce energy costs. This expands the role of the CIO from beyond the confines of IT to now being included on non-technology areas, such as location and size of office space addition, power consumption and utilization, HVAC selection and implementation.
Furthermore, 90 per cent think IT should play a very or extremely significant role in ‘green’ efforts and 52 per cent have a corporate green advocate, with more than one-fifth focusing exclusively on IT initiatives.
IT professionals are regularly deploying several key initiatives for green IT purposes. Replacing old equipment was the most popular strategy, with 88 per cent reporting new energy-efficient equipment as part of their strategy, followed by monitoring power consumption (83 per cent), server virtualisation (73 per cent), and server consolidation (66 per cent). Additionally, more than half (54 per cent) of respondents see software-as-a-service offerings as “green” solutions.
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