The European Commission and MTV Networks International have launched the "Play to Stop – Europe for Climate" campaign to raise awareness among young people about the dangers of climate change while mobilising them in the run-up to the Climate Conference in Copenhagen this December.
"Play to Stop" will run for six months and targets 11 EU Member States. It involves TV spots, a Moby concert in Stockholm, two concerts featuring other artists in Budapest and Copenhagen, webcasts and games, and editorial content about the battle against climate change.
EU Environment Commissioner Stavros Dimas said: "Today's young people will bear the brunt of the impacts of climate change. The Copenhagen conference is probably our last chance to tackle climate change before it spirals out of control. There is an enormous desire around the globe for agreement to be reached, and we have to sustain that momentum. Events like this are vital, because young people are a tremendously important pressure group."
"No country will be spared the effects of climate change, and future generations will be worst affected. That's why communicating the urgency of the problem and fighting behaviour that aggravates climate change, are so fundamental for MTV," said Antonio Campo Dall'Orto, executive vice president of Music Brands for MTV Networks International.
"It's a battle we fight step by step, day after day. The battle for a more sustainable, eco-friendly future is as much about democracy as it is about the environment, so we are proud to support the precious work the EU is doing for the environment through this campaign."
The campaign will run in Bulgaria, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Poland, Romania, Sweden, and the UK. Three concerts with leading international artists will take place in Stockholm, Budapest and Copenhagen and be aired on MTV.
The first concert, featuring Moby, will be in Stockholm on 20 August. Throughout the campaign the music channel will also devote editorial content to the fight against climate change, producing several specials.
Each concert will take place alongside a major event related to climate change: World Water Week in Stockholm, Mobility Week in Budapest, and the Climate Conference in Copenhagen.
"Play to Stop" will run for six months and targets 11 EU Member States. It involves TV spots, a Moby concert in Stockholm, two concerts featuring other artists in Budapest and Copenhagen, webcasts and games, and editorial content about the battle against climate change.
EU Environment Commissioner Stavros Dimas said: "Today's young people will bear the brunt of the impacts of climate change. The Copenhagen conference is probably our last chance to tackle climate change before it spirals out of control. There is an enormous desire around the globe for agreement to be reached, and we have to sustain that momentum. Events like this are vital, because young people are a tremendously important pressure group."
"No country will be spared the effects of climate change, and future generations will be worst affected. That's why communicating the urgency of the problem and fighting behaviour that aggravates climate change, are so fundamental for MTV," said Antonio Campo Dall'Orto, executive vice president of Music Brands for MTV Networks International.
"It's a battle we fight step by step, day after day. The battle for a more sustainable, eco-friendly future is as much about democracy as it is about the environment, so we are proud to support the precious work the EU is doing for the environment through this campaign."
The campaign will run in Bulgaria, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Poland, Romania, Sweden, and the UK. Three concerts with leading international artists will take place in Stockholm, Budapest and Copenhagen and be aired on MTV.
The first concert, featuring Moby, will be in Stockholm on 20 August. Throughout the campaign the music channel will also devote editorial content to the fight against climate change, producing several specials.
Each concert will take place alongside a major event related to climate change: World Water Week in Stockholm, Mobility Week in Budapest, and the Climate Conference in Copenhagen.
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