The green blog, GreenBusinessAfrica.com, a news, networking and resource site for executives and organisations operating in Africa that are intent on projecting and sharing their green credentials has launched in the Kenyan capital, Nairobi.
The web site www.GreenBusinessAfrica.com will also be an interactive forum about sustaining the essence of business in Africa. “Here, lots of resources, tools, news and networks are to be found. These will keep any entrepreneurs, professionals, executives, manufacturers or consumers abreast with the trajectories of green business environment”, the blog’s editor, Sam Ooko, said.
It’s easy to use design is meant to make it an online portal for businesses operating in Africa that inculcate environmental sustainability and social responsibility as part of the modern business process and become the ultimate African platform on green business.
“GreenBusinessAfrica.com is a green portal for businesses operating in Africa that inculcate environmental sustainability and social responsibility as part of the modern business process and is the ultimate African platform on greening of business with daily news updates”, Ooko added.
Sustainability is increasingly becoming part of the business process and African firms have been struggling with efforts to catch up with the rest of the world. Africa is also emerging as an important market place for carbon credit financing whereas environmental projects that help African nations to adapt to climate change are springing up everywhere on the continent.
But many executives see themselves under increasing scrutiny for their social responsibility and environmental sustainability by governments, funding agencies, the consuming public and their own peers.
Now eco-values must be part of doing business in a continent where many nations are struggling to reach their Millennium Development Goals (MDGs) which include conformity with global standards on environmental sustainability and access to basic social needs like water, sanitation and health.
GreenBusinessAfrica.com will review trends, policies, news, products, applications and innovations about social responsibility, environmental sustainability, and green technologies including sustainable energy.
