With the Copenhagen United Nations Climate Change Conference in full swing, Environmental Defence Fund launched two Facebook campaigns to raise awareness of climate change on their Facebook Fan Page: The 10,000 Reasons Campaign and the Climate Champion Badge.
- The 10,000 Reasons Campaign encourages fellow advocates to share reasons to fight climate change. Environmental Defence Fund hopes to have 10,000 reasons submitted by the end of the conference at Copenhagen in order to send a message to key legislators and members of the White House.
- The Climate Champion Badge application works in conjunction with the 10,000 Reasons Campaign. Environmental Defence Fund honours their Facebook supporters – better known as Climate Champions – with a badge for Climate Champions to display proudly on their profile. Climate Champions select one of three badge options to show their commitment to saving the environment on their Facebook profile.
"The 10,000 Reasons Campaign and the Climate Champion Badge application are two quick and simple ways online advocates can participate in to share their voice about climate change," said Sam Parry, Director of Online Membership at Environmental Defence Fund. "We strive to find environmental solutions and believe in protecting the environmental rights of all people. This is why the two campaigns were created: to let the people show and voice their commitment to fight for strong climate action that caps and reduces our global warming pollution. We hope that the messages our Climate Champions share will help impact key leaders' decisions at the Copenhagen Conference."
The United Nations Climate Change Conference ends on December 18. Environmental Defence Fund has already collected more than 700 reasons since the launch of the campaign and 150 Climate Champions have added a Climate Champion badge to their Facebook profile.
"We have until December 18 to collect 10,000 Reasons and continuously encourage fellow advocates to share these two initiatives with their friends," said Parry. "The more reasons added to the 10,000 Reasons campaign and the more badge downloads, the louder our voices are in the fight against combat climate change."
