US conservation organisation the Center for Biological Diversity has announced it is entering into a partnership with environmentally conscious yogurt company Stonyfield Farm, Inc. Through the company’s “Bid With Your Lid” promotion, Stonyfield consumers and Center supporters will be able to direct a significant contribution to the Center in support of its work to protect endangered species.
Every year, through its Profits for the Planet programme, the company donates roughly 10 per cent of its profits to deserving programmes that help protect and restore the earth. This fall the Center will split USD100,000 with two other organisations, with the exact percentages to be determined by a vote. During the month of October, purchasers of Stonyfield Farm yogurt will see basic information about the Center and the other eligible organisations on the inside of the container lid, along with instructions on how to vote, including a code that makes voters eligible for green gift items from the company. The voting begins today and continues through December 15, 2009.
“We are pleased and excited by this opportunity to partner with Stonyfield Farm,” said Jennifer Shepherd, development director at the Center. “Not only do they make great organic yogurt, they internalise their care and concern for the Earth in their own operations and business practices.” The company aggressively minimises its carbon emissions and solid wastes, among other practices.
Every year, through its Profits for the Planet programme, the company donates roughly 10 per cent of its profits to deserving programmes that help protect and restore the earth. This fall the Center will split USD100,000 with two other organisations, with the exact percentages to be determined by a vote. During the month of October, purchasers of Stonyfield Farm yogurt will see basic information about the Center and the other eligible organisations on the inside of the container lid, along with instructions on how to vote, including a code that makes voters eligible for green gift items from the company. The voting begins today and continues through December 15, 2009.
“We are pleased and excited by this opportunity to partner with Stonyfield Farm,” said Jennifer Shepherd, development director at the Center. “Not only do they make great organic yogurt, they internalise their care and concern for the Earth in their own operations and business practices.” The company aggressively minimises its carbon emissions and solid wastes, among other practices.
